Lidl is abandoning plans to open stores in smaller U.S. markets

Lidl is abandoning plans to open stores in smaller U.S. markets such as Staunton, VA, East Lampeter Township, PA, and Austintown Township, OH, and put a location in Mantua Township, NJ, on hold. Customer traffic at Lidl’s new locations has slowed following its initial success, and the company will need to find ways to increase customer loyalty, according to industry analysts.

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