Sustainability and Boomers: All Talk, No Walk?

Baby Boomers may have started the environmental movement and are well-versed in articulating what sustainability means, but younger consumers let their actions (purchasing behaviors) speak for them. The Hartman Group’s Sustainability 2017 report establishes that there is significant disparity among consumer segments between attitudes about sustainability and willingness to pay more for sustainable products. Which consumers are willing to pay more? The answer may surprise you.

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