Cereal

Cereals are no longer just relegated for breakfast and the bowl – market research indicates it is becoming a popular snack, especially among millennials. This is giving the declining sector a much needed boost. We rate the top 10 bestsellers in the US for the first half of 2018.

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R-T-E Popcorn

Ready-to-eat popcorn retail sales grew 118% from 2012 to 2017, according to new research from Mintel. “RTE popcorn brands are finding success not only through an expanding array of creative new flavors, but also by tapping into growing interest in healthy, natural and portable snacks and eating occasions,” said Mintel’s John Owen.

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Haircare Ingredients

With consumers becoming more aware of the ingredients they eat, drink or use for beauty purposes, interest in natural products is on the rise. As food and antioxidant-rich ingredients cross into beauty and personal care, Mintel identifies the haircare trends that are starting to emerge.

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Tortillas

A wide range of factors, from a rapidly growing Hispanic market to an influx of new organic and gluten-free options, has the tortilla category poised for growth over the next decade.

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