Dried Fruit

Kestrel Foods-owned Forest Feast has launched a range of fruit snacks alongside a new packaging design across its healthy snacking portfolio.

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Electrolyte Energy Drinks

Optimum Nutrition has expanded its Essential Amin.O. Energy product line by introducing a new drink powder and ready-to-drink beverage, both containing added electrolytes.

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Mayochup

Kraft Heinz’s Heinz brand is releasing a new sauce called Mayochup in the US, which features a blend of mayonnaise, ketchup and a blend of spices.

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Kroger brings 2 Wis. banners under one leadership team

Kroger will consolidate the management of its Roundy’s and Mariano’s banners in Wisconsin into a single leadership team based in Milwaukee. Longtime Kroger executive Michael Marx, who had been running the Roundy’s division, will lead the consolidated group.

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CPG E-Commerce: How to Get it Right

Almost 70 percent of U.S. grocery shoppers have not bought CPG products online. But that is about to change. This year, digital marketing will influence 77 percent of all retail sales – this represents a $2 trillion revenue opportunity. There’s a huge upside for brands and retailers that get e-commerce right.  How can you uncover this new revenue potential? IRI offers two new guides.

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