Category Archives: Merchandising

An average of four in 10 free-standing insert coupon redeemers will return to buy the same product again

An average of four in 10 free-standing insert coupon redeemers will return to buy the same product again, but repeat rates vary broadly by campaign, ranging from 3% to 84%, according to an analysis from GfK’s National Shopper Lab database. GfK found 32% of redeemers who are already loyal to a competitive product will still repeat with the new brand. Half of coupon redeemers are current buyers of the couponed brand, while the other half are new or lapsed. The findings span 2013 to 2017, representing print coupon campaigns in 45 CPG categories.

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Walmart closes deal for Flipkart

Walmart has finalized a deal to acquire a majority stake in India e-commerce leader Flipkart Online Services Pvt. Flipkart’s board has approved an approximately $15 billion agreement to sell a 75% interest in the company to a Walmart-led group expected to include Google parent Alphabet Inc.

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Target gets on board for Google’s first voice coupon

Google is offering its first voice-activated coupon, which will give users $15 off their Target purchase when the purchase is made on Google Express via Google Assistant. The company partnered with Target on the pilot program to encourage awareness and use of its voice-ordering options.

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Effectiveness of in-store demos a question in digital age

In-store demonstrations and sampling are a traditional way to boost sales, but it’s an open question as to whether they are as effective in the digital age, Gina Ashe of ThirdChannel writes. Employing representatives who can properly run and experiment with demos in order to collect data that will help drive sales is an important move in today’s retail environment, she writes.

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How fresh, frozen foods present an opportunity for cross-promotion

Food retailers can use cross-promotion to boost sales in the fresh and frozen sections through strategies including placing mobile freezers in the fresh department or using seasonal pairings to create an occasion for putting a display of fresh food in the frozen aisle, industry experts said. To avoid the challenges associated with the logistics of physically cross-promoting foods between the fresh and frozen sections, retailers can also consider using price-point promotions that connect foods across the store, such as apples and frozen pie shells, they said.

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